Crackerjack is a corporate identity for a graphic design firm inspired by my strengths as a designer. Crackerjack is also a self promotional to showcase my strengths as a designer, illustrator and photographer.
The concept for this corporate identity is based on the saying that the difference is in the detail. The name crackerjack means “exceptionally good”. As a designer I am very diligent about detail, layout, composition, hierarchy and the overall look and feel. The main strength I focused on throughout this corporate identity was detail. The look and feel is very formal, soft and icon based.
The concept for this corporate identity is based on the saying that the difference is in the detail. The name crackerjack means “exceptionally good”. As a designer I am very diligent about detail, layout, composition, hierarchy and the overall look and feel. The main strength I focused on throughout this corporate identity was detail. The look and feel is very formal, soft and icon based.
The corporate identity consist out of : business cards, letterhead, quotation form, fax form, data sheet, personal folder, CD sleeve for digital portfolio, envelope, gift bag and door hanger which doubles up as packaging for a magnifying glass to view the icon poster with for detail.
The logo’s first section represents an open chain. This symbolizes that I am open for suggestion and willing to learn more to widen my creative skill set. The two letters:“A”, has been adapted to form two pencil tips to represent me as a illustrator. The slogan, Diligent about detail, best describes me as a designer.
Logo
Datasheet
Fax Form
Quotation Form
Letterhead
Folder pages:
Table of contents
Introduction
Curricullum Vitae
Graphic Design Infographic
Illustration Infographic
Photography Infographic
Contact details
Business card
Magnifying glass and Door hanger packaging
